JUUL Lawsuit

Juul's E-cigarettes were marketed as a safer alternative to tobacco,
but they could be causing just as much damage if not more

Quick Facts

  • Biggest Award: First case outcomes still pending
  • Number of Cases: 331 claimants as of February 2020
  • Introduction Date: 2015
  • Intended Use: Alternative to smoking tobacco
  • Side-Effects: E-cigarette or Vaping Product Use-Associated Lung Injury (EVALI)

What You Need to Know

What Is The JUUL Case All About?: Users of JUUL e-cigarettes began to present symptoms of severe respiratory illnesses. This has been found to be due to chemicals found in some of the flavoured liquids used to produce vapor in e-cigarettes. The FDA and CDC have warned consumers about the dangers of vaping and the link to EVALI. Users who are suffering are encouraged to seek justice against the manufacturers.

Who Was Impacted By JUUL?: People of all ages who have used JUUL products to vape, sometimes for recreation, and some as a replacement for smoking tobacco. These users that developed respiratory illnesses should enquire about eligibility for compensation.

When Were These E-Cigarettes Introduced?: JUULstarted distributing e-cigarettes in 2015 and became very popular through marketing campaigns aimed at teens and those in their early 20s.

Why Were These Vaping Products Defective?: JUUL e-cigarettes were found by the American Journal of Physiology to potentially have significant pulmonary toxicity. It is alleged that e-cigarette manufacturers such as JUUL did not test their flavored vaping liquids sufficiently to determine their safety, especially among young users. This negligence should be punished by those who are affected by EVALI.

How To Fight Back Against JUUL: To see if you or a loved one qualify to fight against the injustice of EVALI due to JUUL’s negligence, start by taking a free evaluation to check eligibility for compensation.

The Juul Lawsuit

What Happened Exactly?

Designed as an alternative for cigarettes, electronic cigarettes (e-cigarettes) became widespread over the last decade and experienced a meteoric rise in popularity thanks to aggressive advertising. Unlike big tobacco companies which were forced to adjust their marketing tactics in the aftermath of major class action lawsuits, e-cigarette companies faced none of the same restrictions. 

This allowed brands like JUUL to market e-cigarettes to younger audiences using enticement strategies like different flavors and other tactics that were banned for big tobacco years ago, allowing them to capture about 70% of the vaping market. However, disturbing developments began to emerge. Apart from a teen and young adult vaping epidemic announced by the US Surgeon General in 2018, internal documents produced by JUUL showed that e-cigarettes were marketed to children as young as 8 years old. 

Beyond this troubling fact, many manufacturers failed to acknowledge the high nicotine content in the products, leading to an epidemic of youth nicotine addiction and other related health problems amongst users. Moreover, the products were not rigorously tested and the ingredients were not studied in-depth enough to understand the long-term effects of regular e-cigarette use. Given that the ingredients haven’t been studied extensively, little is known about their impact when inhaled, especially given the range of chemicals included in vape mixtures.

Now, children as young as 15 are in rehabilitation for nicotine addiction, there are many side-effects that can arise after use including irreversible lung damage, lung disease, seizures, strokes, and heart attacks. This also led the Centers for Disease Control and Prevention (CDC) to define a new disease linked to vaping. EVALI, which is short for e-cigarette or vaping product use-associated lung injury, has swept across the country, causing severe illness in otherwise healthy individuals. Although the exact cause and ingredient is still unknown, the severity of the issue caught the eyes of regulators including the Food and Drug Administration (FDA) and Congress which warned JUUL about its marketing practices.

Between the problems of addiction and severe illness resulting from vaping use, parents of impacted children and adult users have since turned their attention towards JUUL and other e-cigarette manufacturers. Now, the company is the target of wrongful death lawsuits and other class action lawsuits in San Francisco along with a federal criminal investigation into its potentially deceptive advertising techniques. Injured users and their families are starting to fight for justice, by pursuing the company in court for its wrongdoing and harm.

How Many People Are Affected By This Dangerous E-Cigarette?

According to recent figures published in February 2020 by the CDC, there were over 2800 cases of vaping lung disease (EVALI) and 68 deaths caused by vaping. However, these numbers fail to take into consideration the total number of children and adults impacted by e-cigarette use. Due to the marketing practices and impacted groups, the amount of people that have been exposed to these products could number in the millions. However, the exact number of users is unknown since they’ve been on the shelves for less than a decade.

Accordingly, the problems associated with vaping, whether addiction or harmful side-effects, could swell into tens of thousands or even hundreds of thousands of cases, especially given that these products are still being marketed and sold to consumers. The number of people pursuing justice against JUUL is only growing as time passes as the impact and side-effects of their dangerous products becomes more clear.

How Have Affected Individuals Fought Back?

So far, JUUL has mainly been the target of action from regulatory agencies including the Food and Drug Administration. The company is currently facing a criminal investigation relating to its marketing practices. However, for consumers, action against the company is only beginning to take shape. Now, more individual cases are being launched against JUUL for wrongful death, deceptive marketing practices, youth addiction, and other related side-effects.

What Has Been the Biggest Victory Against JUUL?

So far, there have been no court victories against JUUL. Yet, the number of cases against the company are rapidly growing given the different side-effects resulting from use which includes severe lung damage, lung disease, stroke, heart attack, vision loss, and more. 

In 2019, many of the Federal cases launched against JUUL were consolidated and transferred to a court in San Francisco. The first wrongful death lawsuit was filed against the company in 2019 and now school districts and other affected individuals are joining the action against JUUL for its harmful activities and dangerous products. Moreover, the momentum of those pursuing justice against the company is only growing as time passes due to the enormous impact of these dangerous e-cigarettes.

What Do I Need To Get Started?

  1. Take a free evaluation to determine eligibility for taking action. You or a loved one must meet the following criteria:
    1. Used the JUUL E-cigarette brand
    2. Exhibit no regular tobacco use for the five years before using JUUL (ideally)
    3. Match one of the following scenarios:
      1. A child that became addicted to nicotine after using e-cigarettes before the age of 18 and still is using a product containing nicotine
      2. A child under the age of 18 that began using e-cigarettes and experienced irreversible lung damage, lung disease, seizure, stroke, or heart attack after using e-cigarettes
      3. An adult that started using e-cigarettes prior to age 18, became addicted, and continues to use a product containing nicotine
      4. An adult that began using e-cigarettes and experienced irreversible lung damage, lung disease, seizure, stroke, or heart attack after using e-cigarettes.
  2. If eligible, gather and collect relevant paperwork including:
    1. Records of e-cigarette use and purchases
    2. Healthcare paperwork and medical records
    3. Any relevant testimony from peers and family members
  3. Discuss the lawsuit potential with a team member
    1. Receive and review a contingency agreement to join a lawsuit
    2. If approved, sign and send the agreement
    3. Begin working with a lawyer to take the fight to JUUL
There are no fees for starting the process and signing the contingency agreement. Fees will only be assessed in the event of a successful outcome from the lawsuit. 

Need Help?


Select Justice is an advocacy group made up of journalists, investigators and technology professionals committed to helping injured individuals seek justice. We believe that everyone is entitled to know their legal rights and how to use them.
We use our expertise to help people injured by dangerous & defective products, medical malpractice, and employer negligence understand and exercise their rights by discussing their situations and referring them to qualified law firms within our network.

No, Select Justice is not a law firm and is not qualified to give any legal advice.  We advocate for those individuals who have been harmed or injured by assisting them with understanding the cause of their situation, identifying who may be responsible, and helping them take steps to pursue justice against the wrongdoers.

We simplify the legal process for you and give you easy access to qualified lawyers who will help bring you justice and compensation. With our vast network we ensure that you are matched with an expert legal team suited specifically for your unique case needs.
If you or a loved one was harmed by JUUL please fill out a short questionnaire that helps us understand if you are qualified to pursue compensation against the wrongdoers. After qualifying, a Select Justice team member will call to collect some more detailed information.  Following a short conversation, the team member will be able to point you in the direction of follow up actions. You may be asked to provide specific details or more information and documentation related to your injury. If qualified, you will be referred to a capable legal team that can help you pursue justice.

Select Justice is an absolutely free service that does not charge any money to advocate for injured individuals. During no part of the process with Select Justice will users be required to provide any monetary compensation or payment to the company.

If you choose to take legal action with our recommended lawyers a contingency agreement will be sent to you to review and sign and you will then begin working with a lawyer who will be dedicated to your case and bringing you justice. There are no fees for starting the process and signing the contingency agreement. Fees will only be assessed in the event of a successful outcome from the claim.
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You can email us at info@selectjustice.com to get in touch with a team member. We are here to help you and loved ones advocate for justice. Feel free to send us any questions you might have, either about an injury or the process for pursuing justice so we can help you exercise your rights.